Top 5 Virtual Fitness Programs on iOS in Sweden Q4 2023

In Q4 2023, the leading virtual fitness programs on iOS in Sweden displayed diverse performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at the top 5 apps based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a steady decline in downloads throughout the quarter, starting from 1.6K in late September and dropping to a low of 503 in early December, before rebounding to 1.1K by the end of December. Revenue showed a decreasing trend, beginning at around $26.7K and dropping to approximately $14.6K in early December, with a slight increase to $17.9K by the end of the quarter. Weekly active users fluctuated, peaking at 22K in late September and ending the quarter with a slight increase to 21.8K.

Fitbit: Health & Fitness saw relatively stable download numbers, with a notable spike in the final week of December, reaching 1.5K. Revenue varied throughout the quarter, starting at $11.8K and experiencing peaks and troughs, ending at $13.9K. Active users showed a slight decline from 10.3K in late September to 9.9K in late December.

Zwift: Ride and Run had a modest increase in downloads, starting at 102 in late September and ending at 211 in the last week of December. Revenue showed a positive trend, starting at $8.2K and peaking at $10.6K in late November before settling at $9.7K by the end of December. Weekly active users increased steadily from 755 to 1.1K over the quarter.

StrengthLog – Workout Tracker saw consistent download numbers, with a peak of 1K in early November and ending the quarter with 945 downloads. Revenue fluctuated, starting at $6.7K and experiencing highs and lows, ending at around $7.1K in late December.

Geocaching® had a decline in downloads, starting at 284 in late September and decreasing to 157 by the end of December. Revenue, however, showed an upward trend, starting at $5.6K and peaking at $8.4K by the end of the quarter. Weekly active users decreased from 1.1K in late September to 727 in late December.

These insights highlight the varying performance of the top virtual fitness apps on iOS in Sweden during Q4 2023. For more detailed analytics and trends, visit Sensor Tower.